Amazon Says Third-party Sellers Made More Than $3.5 Billion From Prime Day


  • Amazon stated the small and midsize organizations that sell on its market made more than $3.5 billion throughout Prime Day, which is a 60% increase from 2015’s sales.
  • The business didn’t divulge total Prime Day figures, however, stated third-party sellers’ sales grew more year over year than Amazon’s retail service.

Amazon stated third-party sellers on its market made more than $3.5 billion during this year’s Prime Day shopping event, an increase of nearly 60% compared with last year and a record for the small and midsize organizations that make up the market.

The company, which didn’t disclose total Prime Day sales, stated third-party sellers’ Prime Day sales grew even more than Amazon’s retail organization.

Prime Day, released in 2015, has grown to become one of the business’s crucial retail and marketing events. It secures new Prime customers and allows Amazon to further promote its products and services.

This year’s Prime Day was out of the normal, as the coronavirus pandemic forced Amazon to push back the marquee event from mid-July to October. The timing implies that the holiday shopping season will start earlier than ever. Other major sellers have followed Amazon’s lead and began their discount promos this month.

Amazon’s series of Echo, Ring, Eero, and private label items are generally deeply marked down throughout Prime Day. Amazon stated its smaller and cheaper voice-activated smart speaker, the Echo Dot, was the most popular item this year. Prime Day was kept in 20 countries this year.

However, the event likewise sees heavy participation from the more than 2.3 million little and medium-sized companies that make up Amazon’s online market. In 2019, third-party sellers saw more than $2 billion in sales throughout Prime Day. This year, top-selling categories for third-party sellers included bed linen, cordless accessories, nutrition and health, arts and crafts, along with healthcare, Amazon stated.

Third-party sellers are of growing importance to Amazon, accounting for about 58% of the company’s total product offered. At that portion, Amazon stands to have produced a minimum of $7 billion in sales during this year’s Prime Day. Previously, JPMorgan forecast this year’s occasion might generate income of $7.5 billion, while eMarketer targeted sales of near to $10 billion.

The mega-sale is anticipated to assist the business report in a record 4th quarter. Combined with the vacation sales rush, Amazon is anticipated to surpass $100 billion in quarterly revenue for the very first time ever in the 4th quarter, according to experts surveyed by FactSet.