The digital marketplace and eCommerce landscape are ever-changing and there is no denying the Coronavirus worldwide pandemic has had a real effect on this and digital experience, producing more obstacles for marketers.
On day 2 (September 17) the Digital Experience and eCommerce track at #DMWF Virtual will focus on approaching the difficulties we face with selling online and supplying services. Our professional speakers will be sharing their real-life experiences and practical how-to guidance on consumer engagement, enhancing digital experiences, and eCommerce method.
At 3:00 pm on September 17 Adverity will be hosting a live session and Q&A on ‘ Specifying Worth in a Two-Sided Marketplace: An eCommerce Technique’. Cameron Benoit, Option Consultant at Adverity, and Alex Holt, Manager of Data at Cars.com will be sharing how Cars.com used a mix of marketing fundamentals, eCommerce thinking, and data science to solve managing a two-sided market with the offline conversion. Offering tips on understanding and quantifying the market environment, how to frame your value equation, and developing a ROAS-focused architecture. Join this live session for the opportunity to put your questions to the panel!
If you miss this live session, it will likewise be readily available on-demand after the presentation.
#DMWF Virtual will also be sharing on-demand sessions for guests to see their leisure throughout the 2 days.
Narayan Keshavan, Head Digital Analytics at Dell Technologies will be hosting the on-demand solo, ‘ Enhancing Digital Experience through Experimentation’. Narayan will be sharing his approach to building an experimentation structure, the important concepts that form the structure of an effective experimentation method, using genuine examples of A/B tests performed globally.
#DMWF routine Oshiya Savur, VP Marketing at Revlon will supply tangible techniques to provide high customer engagement. Sharing frameworks that describe the omnichannel community from an internal and external perspective in her on-demand session ‘ Customer Engagement in an Omnichannel World’.
The final session of the day, ‘ Are your presumptions about your customer limiting your success?’ will be hosted by Janis Thomas, Ecommerce & & Marketing Director, Look Fabulous Permanently! Tricia Cusden released Look Fabulous Forever to satisfy the needs of the older women that a lot of the appeal industry forgets. This session will assist you to conquer predispositions, comprehend your consumer, take advantage of that insight and how do you open your experience to all customers.
What is the #DMWF Virtual Conference?
Digital Marketing World Forum (#DMWF) Virtual will be occurring online on 16-17 September 2020 (BST). A dedicated 2-day virtual conference for the enthusiastic online marketer seeking to explore the most current marketing trends & & methods and broaden their knowledge.
This completely online conference will be a mix of on-demand and live sessions so you can join the worldwide marketing neighborhood from the convenience of your office.
The agenda will focus on supporting marketers to deal with obstacles that 2020 has provided, to inspire and share useful suggestions to help our community to strategy, carry out and perform brand-new methods to affect their campaigns for the future.
#DMWF Virtual will be exclusively for the neighborhood of Elder Marketing Professionals.