Brief: Instagram is expanding shopping abilities to Reels, its brand-new feature for sharing short video, and live streaming service IGTV, according to an announcement shown by Marketing Dive by means of e-mail. The e-commerce offerings are available internationally on IGTV ...
Like a lot of marketers, packaged foods giant Mondelez International is reevaluating its method for a world where third-party cookies are set to go “the method of the Dodo” amidst a wave of new personal privacy policies, to estimate one ...
Brief: Under Armour remains in the middle of moving from a product-led approach to a customer-led as the company focuses on the crossway of customer items and backend technology, according to Paul Fipps, chief experience officer at Under Armour, while ...
Brief: Nearly half (44%) of consumers report trying brand-new brand names after seeing a relevant advertisement, per a research study by media measurement platform DoubleVerify. More youthful groups choose advertisements on social, while older demographics choose standard TV. In addition, ...
Brief: Brands are anticipated to spend $58 billion on e-commerce marketing this year, according to a brand-new WARC report. Advertisement costs throughout e-commerce websites, omnichannel merchants, and social commerce platforms are forecasted to increase by 18.3% internationally, while industry-wide ad ...
Brief: Procter & & Gamble’s Chief Brand Officer Marc Pritchard put forth his vision for how to fix the traditional media supply chain, according to a transcript of the executive’s speech to the Association of National Advertisers Media & & ...
Social discussion platform Reddit today is introducing inventory types for its advertisement offering, per an article. The feature is the very first marketing application of “contextual intelligence” from Oracle Data Cloud, including another layer of third-party filtering, per the post. ...
Brief: 61% of surveyed consumers stated they would be most likely to purchase from a brand name that uses immersive innovation, such as increased and virtual truth (AR/VR) and 3D material, according to Accenture Interactive’s new “Try It. Trust It. ...
Brief: AT&T is aiming to sell its Xandr digital marketing service as the telecoms huge scales back its effort to construct a data-driven sales platform for tv. The strategies are in an early phase and may not cause a sale, ...
Brief: Walmart unveiled its brand-new membership program, Walmart+, which ties together unrestricted free delivery from stores and other benefits. The service costs $98 a year, or $12.95 a month, with a totally free trial period, according to a news release. ...